Cetera Financial Group completes its acquisition of MetLife’s two independent broker dealer firms, Tower Square Securities and Walnut Street Securities. Cetera now serves approximately 7,400 advisors with more than $141 billion in total client assets, including more than $33 billion in fee-based advisory assets.
Cetera Financial Group has unveiled an enhanced analytics tool that puts the power of customizable reports at advisors’ fingertips, helping them segment their clients and tailor their services more effectively. The new tool is seamlessly integrated within Cetera’s SmartWorks® advisor workstation and substantially expands advisors’ analytic arsenal.
Cetera Financial Group announces that Steve Dunlap will join the company as Executive Vice President, Wealth Management. He will lead the continued strategic development and expansion of Cetera’s wealth management services to deliver on its mission to be the best place for advisors to grow their fee-based business.
Cetera Financial Group has launched an unbundled, open architecture solution as part of its fee-based plan sponsor program, which allows advisors who serve as 3(21) fiduciaries to offer more customized advice to plan sponsors. This new offering complements the bundled option the firm launched in March of this year.
Cetera Financial Group launches truth campaign. The campaign is based on the principle of human psychology known in behavioral finance as loss aversion. As an advisor contemplates a transition, the following questions almost always crop up: Will clients follow me? What kind of support will I get to efficiently move my business?
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