Date: 01.29.13

Van Name, Advisors Financial joins Cetera Advisor Networks

Los Angeles, CA – Cetera Advisor Networks, formerly known as Financial Network Investment Corporation, today announced the signing of Joseph M. Van Name, an independent financial advisor based in Falls Church, Va. Van Name is the president of Advisors Financial, a four-person firm that also includes Amy Hoffman, Cindy Irving and Susan Warren.

Advisors Financial, now in its 26th year of serving clients, oversees approximately $130 million in total client assets and joined Cetera Advisor Networks after a long relationship with a smaller broker-dealer. Van Name has been with Advisors Financial since the early 2000s, purchasing it from the firm’s founder in 2007.

“We’ve known Financial Network for years, and since it became part of Cetera, it’s become even more prominent in the independent broker-dealer channel,” said Van Name. “Now as Cetera Advisor Networks, it’s a growing firm – large, but not too large – with a good wealth management platform, an ongoing investment in technology, really nice people, and direct contact with the firm’s management.”

Advisors Financial, which joined the Virginia-based region under the leadership of Bruce Vaughn, operates a holistic financial planning practice primarily focused on clients with between $500K and $8 million in assets. The firm has embraced a dramatic shift from commission-based to fee-based business, a move Van Name expects will accelerate with the access to new resources available through Cetera.

“Joe’s firm is a wonderful fit for our region because, like us, Advisors Financial operates as a team providing fee-based services to clients,” said Vaughn. “I’m a big believer in the team approach. It’s much more efficient. And with each member of Joe’s practice being a Certified Financial Planner , they bring a comprehensive, holistic wealth management approach to their clients. We’re looking forward to a great relationship with them.”

About Cetera Advisor Networks

Cetera Advisor Networks LLC is an independent broker-dealer and registered investment advisor firm that utilizes a unique regional director model to support financial advisors through the entire lifecycle of their business. Cetera Advisor Networks is able to build and support regional teams through local service, regional offices and a national home office, facilitating the success of its more than 2,000 financial professionals.

Cetera Advisor Networks, a part of the Cetera Financial Group, is a member of the Securities Investor Protection Corporation (SIPC). For more information, see

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