Date: 06.27.13

Steve Dunlap Joins Cetera as Head of Wealth Management

Los Angeles, CA – Cetera Financial Group announced today that Steve Dunlap will join the company as executive vice president, wealth management. He will lead the continued strategic development and expansion of Cetera’s wealth management services to deliver on its mission to be the best place for advisors to grow their fee-based business.

Most recently, Dunlap served in a dual role as president and CEO of Lockwood Advisors, which operates as the retail distribution arm of The Bank of New York Mellon, and as president of Managed Investments at the company’s Pershing unit. In this role, he led the effort to re-invent the managed account technology platform, and upgrade the delivery of institutional-quality investment advice and manager research.

He will report to Cetera’s chief executive officer Valerie Brown.

“Steve has spent his career delivering financial and technology products and platforms that help advisors better serve their clients,” said Brown. “His extensive experience, proven leadership and entrepreneurial spirit give me confidence he will continue the momentum we’ve achieved, bringing our advisors the sophisticated tools and resources they need to grow their businesses.”

Before joining Pershing, Dunlap was president of Finetre Corporation, a supplier of software and e-commerce solutions to the RIA and insurance industry, where he led the development and implementation of the start-up company’s strategy. His experience spans from managing private-equity funded startup companies to key leadership positions at multi-billion dollar corporations. He spent his early career as an investment executive, giving him insight into the challenges advisors face.

Dunlap serves on The Money Management Institute’s Board of Governors and holds Series 7, 24 and 66 securities registrations. He assumes the role from Barnaby Grist, who will be leaving Cetera at the end of the month to focus on his family.

About Cetera Financial Group

Cetera Financial Group is one of the nation’s largest privately-held, independent broker-dealer and investment adviser families. It provides award-winning wealth management and advisory platforms, comprehensive broker-dealer and registered investment adviser services, and innovative technology for nearly 6,500 independent financial professionals and more than 600 financial institutions nationwide. Through its four distinct firms, Cetera Advisors LLC, Cetera Advisor Networks LLC, Cetera Financial Specialists LLC, and Cetera Investment Services LLC (Cetera Financial Institutions), Cetera offers the benefits of a large, established and well-capitalized broker-dealer, while serving advisors in a way that is customized to their unique needs and aspirations. Cetera is committed to helping advisors grow their business and strengthen their relationships with clients. For more information, visit

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