Date: 02.26.19

Cetera Welcomes North Ridge Wealth Planning LLC

Los Angeles, CA - Cetera announced today that North Ridge Wealth Planning, a full-service wealth management firm based in Melville, NY, created by the founder of North Ridge Securities Corp. Dan Levy, has joined Cetera Advisor Networks LLC*. North Ridge, supporting over $2.5 billion in client assets, is now part of Cetera's regional model, as an independent financial advisor group.

Levy, President and Chief Executive Officer of North Ridge, said, "We experienced Cetera's responsiveness and direct access to senior leadership firsthand through our selection process. Compared with the handful of the other largest broker-dealers in the country that we evaluated, Cetera's specialty focus and hands-on support stood out above the rest. We are committed to providing our advisors with every available tool to support and continue to grow their practices while delivering the best possible service to their clients. Cetera's technology platforms and services will enable us to achieve that and allow us to continue North Ridge's growth as well."

Additional reasons Levy mentioned for choosing Cetera included access to state-of-the-art marketing, recruiting and succession planning programs for North Ridge associates. North Ridge was also attracted to Cetera's strong track record of supporting high-performing, mid-sized independent firms that want access to large firm resources while preserving their independent leadership team, culture and brand.

North Ridge, which in addition to Dan Levy is led by Chief Operating Officer, L. Matthew Levy, and Executive Vice President, Sandra J. Grinspan, has been in business for nearly 30 years. The entire North Ridge team is well into the process of transitioning to Cetera Advisor Networks.

Tom Taylor, President of Cetera Advisor Networks, said, "The purpose that drives everything we do at Cetera - how we create technology, and the service and resource offerings we continue to augment - is centered around our mission to deliver an Advice-Centric Experience® to as many individuals as possible. North Ridge was attracted to our capabilities that enable a more personalized, transparent and outcomes-based experience of financial advice for clients. Additionally, Cetera empowers its independent advisor groups, or regions, to build their practices or programs in the way they choose. North Ridge appreciates that we understand that there is no one-size-fits-all model: we get to know our regions and offer customized support to help them reach their objectives."

About Cetera Financial Group®

Cetera Financial Group ("Cetera") is a leading network of independent firms empowering the delivery of professional financial advice to individuals, families and company retirement plans across the country through trusted financial advisors and financial institutions. Cetera is the second-largest independent financial advisor network in the nation by number of advisors, as well as a leading provider of retail services to the investment programs of banks and credit unions.

Through its multiple distinct firms, Cetera offers independent and institutions-based advisors the benefits of a large, established broker-dealer and registered investment adviser, while serving advisors and institutions in a way that is customized to their needs and aspirations. Advisor support resources offered through Cetera include award-winning wealth management and advisory platforms, comprehensive broker-dealer and registered investment adviser services, practice management support and innovative technology. For more information, visit CETERA.COM.

*Cetera Advisor Networks is a member of the Securities Investor Protection Corporation (SIPC) and the Financial Industry Regulatory Authority (FINRA).